Marketing Audit
What is it?
A deep dive into your current marketing strategies where we identify the current strengths & weaknesses. We then provide marketing suggestions based on our findings and the business goals.
Why is it important?
Your business needs to know what's working and what's not when implementing a marketing strategy. Get new eyes on your marketing efforts from an industry expert.
Who needs an audit?
Any business from all industries need a marketing audit. Gain exposure to new ideas, align marketing strategies with your goals and identify what isn't working.
The Process
Fill out our contact form and we will be in touch shortly to review your audit needs. We will breakdown each marketing channel and create a timeline for each step of the audit.
Next Steps For Marketing Audit
Our team will create an audit schedule based on our conversation from the initial meeting. This will be a series of working sessions to analyze all marketing channels.
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Fill out the form at the bottom of the page and we will reach out shortly to schedule a consult meeting. Please bring all questions and goals regarding an audit of your current marketing strategy.
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Our team will create an audit schedule based on our conversation from the initial meeting. This will be a series of working sessions to analyze all marketing channels.
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The findings of your current marketing structure will be presented and suggestions will be given to fill in any gaps missing from the existing marketing plan. Honest and professional marketing advice is guaranteed.
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We engaged Charlie Soule at Souleful Marketing to conduct a Marketing Audit for one of our portfolio companies, and he delivered in every way.
Charlie's process was thorough from the start. He asked the right questions, dug into our systems, and produced a comprehensive audit of our current marketing strategy and spend. What set him apart were the recommendations: tailored specifically to our B2B go-to-market, aligned with our geographic priorities, and presented multiple budget scenarios so we could act immediately.
Phase one alone allowed us to reallocate dollars toward higher-impact channels and cut spend on initiatives that weren't generating ROI or fit our business model. That's exactly the kind of clarity you want from an engagement like this.
Sharp, professional, and a great communicator throughout. Highly recommend.
Justin Springer
Founding Partner at Sara Capital